Cisco Brand Identity
In conjunction with updating the Cisco logo, we revamped our entire brand identity system. Cisco’s rebooted core visual identity assets—logo, typography, color palettes and photography—were used to create new design systems, which were then applied to new deliverables across all of Cisco globally. This vast company rebrand included business units, products, built environments, partner experiences and global events. Winners of Rebrand 100® Award of Distinction for 2008 and 2012.
CiscoSans custom font designed in conjunction with Erik Spiekermann.
In 2006 our Cisco Brand team partnered with Jerry Kuyper and Joe Finocchiaro to redefine the Cisco logo. In conjunction with the logo update, we created a new brand identity system to completely rebrand Cisco. We celebrated with a worldwide launch in 2007.
Cisco Consumer and Small Business products and design prototypes.
Cisco Store Merchandise—designed in conjunction with Maximum Impact!. ”Catch the Cisco Wave” t-shirt by Jimbo Phillips.
Printed posters created for the Cisco Store, showcasing its latest styles.
Cisco photoshoot art direction—our talented photography team shot all of our own global stock photography—in many cases with the very talented Kevin Prentice, Vince Lindeman and Achille Bigliardi.
For a more in depth dive into our Cisco Rebrand 100 awards, check out: