Creating Engaging Brand Experiences

What is a brand? Simply put, a brand is a constellation of experiences perceived in the heart and mind of the customer. Every time a customer engages with your company, these experiences grow. SmartAlex Design—Alex Pista, specializes in telling your visual brand story, through clear and consistent use of well-designed brand elements

 

Protiviti global art direction and web redesign

Clumio Visual ID & Company Launch

Clumio Visual ID & Company Launch

Datrium Visual ID & Company Launch

Datrium Visual ID & Company Launch

Carbon Black Rebrand

Cisco Brand Identity

Cisco Brand Identity

Cisco Industrial Design

Cisco Industrial Design

Cisco Built Environments

Cisco Built Environments

Cisco User Experience

Cisco User Experience

What’s the latest?  Show me some more…

What’s the latest? Show me some more…

 

What People Are Saying

“As an Art Director Alex encourages everyone on the team to deliver exceptional results, yet he also does not hesitate to roll up his sleeves and dive into the work as an individual contributor”

—Randy Levinson, Silicon Valley Talent Acquisition Professional

“Creative, inspiring, entertaining and even quirky, Alex’s work captured the essence of our brand and our employees in an authentic and meaningful way. I couldn’t have asked for a better partner to collaborate with.”

—Laurie Fedesco, Senior Corporate Communications Manager at Intuit

“…not many people can claim helping a company reach tens of billions of dollars in brand value, and have been directly involved in repositioning a brand AND redesigning and updating their identity system—no less than 5 times”

—Art Kilinski, Group Enterprise Creative Director, Nvidia

“Alex asks questions. He wants to understand business context and define the communication problem at hand. This leads him to refined ideas faster…his design approach delivers solutions beyond just good-looking artwork.”

—Mike Sanchez, Human Resources Communications, AMD